Big mac trademark loss - McDonald’s loses Big Mac trademark fight

It has not been a good start for McDonald’s this year, as in January, the news that the major company has lost its EU trademark protecting BIG MAC spread like wildfire. Since the decision can be subject to an appeal, it would be premature to consider the loss of the trademark as a fact, however, the lesson can already be drawn, which we present in our article along with the details of the case.
The EU ruled against McDonald's in its legal battle with Ireland's Supermac's chain.
Loss of Trademark: A Franchisor’s Worst Nightmare In his Franchising column, Rupert M. Barkoff discusses 'Supermac’s (Holdings) Ltd. v. McDonald’s Intellectual Property Company, Ltd.' in whi.
How McDonald’s lost its Big Mac trade mark. 22nd Jan 2019. How did Irish burger chain Supermac’s manage to get the Big Mac trade mark cancelled across the EU? The answer lies in the lack of evidence presented by McDonald’s as Daniel Bailey explains. These past few weeks have seen McDonald’s receive a lot of, perhaps unwanted, publicity. On the other side of the pond, the Clemson Tiger.
Last week the popular media were pretty clear about it: McDonald’s lost its “BIG MAC” trademark in Europe, and with that its exclusivity on the name, allowing every other restaurant to start serving “BIG MAC” hamburgers. Supermac’s, the Irish restaurant chain who started the legal procedure against the US fast food giant, called it a David vs. Goliath battle and a victory against.
Failure to do so can result in the mark being cancelled and the loss of trademark rights. Instead of submitting direct, objective evidence of use, McDonald’s submitted primarily affidavits containing McDonald’s officers’ statements about the trademark’s use in commerce, including references to sales figures and menu listings.

McDonald’s is appealing an EU IP office ruling that canceled its “Big Mac” mark because the company.

How McDonald’s lost its Big Mac trademark 29th January 2019 It's probably one of the most famous food products in the world, so it definitely came as a surprise when the European Intellectual Property Office (EUIPO) decided to uphold an application from Irish burger restaurant chain, Supermac's for McDonalds' EU trade mark of 'Big Mac' to be revoked.

Loss of Trademark: A Franchisor’s Worst Nightmare. By Rupert M. Barkoff. New York Law Journal. February 26, 2019. Franchise agreements are essentially fancy trademark license agreements. The heart of the franchise agreement is the licensing by a franchisor to a franchisee of the use of the franchisor’s system, which includes the franchisor’s trademarks. By definition, under both the.

McDonald’s has lost its European trademark rights for its Big Mac burger after a legal battle with Irish chain Supermac’s ended last week. Supermac’s brought a case against McDonald's to the EU Intellectual Property Office two years ago, accusing the fast-food chain.

This is a good thing, probably for super Mac's mostly and maybe McDonnell's curry sauce, but McDonalds has been abusing trademark law and trying to bully people. So I agree with the loss of thier trademark's, although I don't think anyone else will probably start selling big macs but mcburgers might start popping up.

McDonald's lost the Big Mac trademark after a legal battle with Supermac's, an Irish fast-food chain (the name comes from owner Pat McDonagh's nickname in his heyday as a college Gaelic football.

The two fast-food chains had been locked in a trademark dispute for a number of years over the use of the word “mac”. This is a surprising decision given that McDonald’s Big Mac is one of the most well-known menu items sold by McDonald’s across the world. The decision made by the European Union Intellectual Property Office (EUIPO) does.

While this is a surprising result given the widespread popularity and commercial success of McDonald’s and its Big Mac burger, it serves as an important reminder for all trademark owners, whether big or small, to be diligent in the maintenance of their marks. For even something as big as the Big Mac is not immune from a loss of trademark rights.

Burger King Sweden punches below the belt at McDonald's.