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Big mac trademark loss

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Big mac trademark loss

Supermac’s has won a long running battle against McDonald’s to have the use of the iconic Big Mac trademark cancelled across Europe. I n April 2017, the Irish firm formally submitted a request.

Big mac trademark loss

The trademark dispute over BIG MAC began in 2014 when McDonald’s cited the trademark in an attempt to block the expansion of Supermac’s, an Irish fast food chain, into the EU. In response, Supermac’s filed a challenge of its own in an ultimately successful attempt to cancel the BIG MAC trademark registration on the basis that McDonald’s had not been putting the trademark to genuine use.

Big mac trademark loss

McDonald’s is appealing an EU IP office ruling that canceled its “Big Mac” mark because the company.

Big mac trademark loss

How McDonald’s lost its Big Mac trademark 29th January 2019 It's probably one of the most famous food products in the world, so it definitely came as a surprise when the European Intellectual Property Office (EUIPO) decided to uphold an application from Irish burger restaurant chain, Supermac's for McDonalds' EU trade mark of 'Big Mac' to be revoked.

Big mac trademark loss

Loss of Trademark: A Franchisor’s Worst Nightmare. By Rupert M. Barkoff. New York Law Journal. February 26, 2019. Franchise agreements are essentially fancy trademark license agreements. The heart of the franchise agreement is the licensing by a franchisor to a franchisee of the use of the franchisor’s system, which includes the franchisor’s trademarks. By definition, under both the.

Big mac trademark loss

McDonald’s has lost its European trademark rights for its Big Mac burger after a legal battle with Irish chain Supermac’s ended last week. Supermac’s brought a case against McDonald's to the EU Intellectual Property Office two years ago, accusing the fast-food chain.

Big mac trademark loss

This is a good thing, probably for super Mac's mostly and maybe McDonnell's curry sauce, but McDonalds has been abusing trademark law and trying to bully people. So I agree with the loss of thier trademark's, although I don't think anyone else will probably start selling big macs but mcburgers might start popping up.

Big mac trademark loss

McDonald's lost the Big Mac trademark after a legal battle with Supermac's, an Irish fast-food chain (the name comes from owner Pat McDonagh's nickname in his heyday as a college Gaelic football.

Big mac trademark loss

The two fast-food chains had been locked in a trademark dispute for a number of years over the use of the word “mac”. This is a surprising decision given that McDonald’s Big Mac is one of the most well-known menu items sold by McDonald’s across the world. The decision made by the European Union Intellectual Property Office (EUIPO) does.

Big mac trademark loss

While this is a surprising result given the widespread popularity and commercial success of McDonald’s and its Big Mac burger, it serves as an important reminder for all trademark owners, whether big or small, to be diligent in the maintenance of their marks. For even something as big as the Big Mac is not immune from a loss of trademark rights.