McDonald’s is appealing an EU IP office ruling that canceled its “Big Mac” mark because the company.
How McDonald’s lost its Big Mac trademark 29th January 2019 It's probably one of the most famous food products in the world, so it definitely came as a surprise when the European Intellectual Property Office (EUIPO) decided to uphold an application from Irish burger restaurant chain, Supermac's for McDonalds' EU trade mark of 'Big Mac' to be revoked.
Loss of Trademark: A Franchisor’s Worst Nightmare. By Rupert M. Barkoff. New York Law Journal. February 26, 2019. Franchise agreements are essentially fancy trademark license agreements. The heart of the franchise agreement is the licensing by a franchisor to a franchisee of the use of the franchisor’s system, which includes the franchisor’s trademarks. By definition, under both the.
McDonald’s has lost its European trademark rights for its Big Mac burger after a legal battle with Irish chain Supermac’s ended last week. Supermac’s brought a case against McDonald's to the EU Intellectual Property Office two years ago, accusing the fast-food chain.
This is a good thing, probably for super Mac's mostly and maybe McDonnell's curry sauce, but McDonalds has been abusing trademark law and trying to bully people. So I agree with the loss of thier trademark's, although I don't think anyone else will probably start selling big macs but mcburgers might start popping up.
McDonald's lost the Big Mac trademark after a legal battle with Supermac's, an Irish fast-food chain (the name comes from owner Pat McDonagh's nickname in his heyday as a college Gaelic football.
The two fast-food chains had been locked in a trademark dispute for a number of years over the use of the word “mac”. This is a surprising decision given that McDonald’s Big Mac is one of the most well-known menu items sold by McDonald’s across the world. The decision made by the European Union Intellectual Property Office (EUIPO) does.
While this is a surprising result given the widespread popularity and commercial success of McDonald’s and its Big Mac burger, it serves as an important reminder for all trademark owners, whether big or small, to be diligent in the maintenance of their marks. For even something as big as the Big Mac is not immune from a loss of trademark rights.